ATTENTION: overwhelmed small business owners
Build the structure that sets you free.
Ready to step out of the day-to-day grind and reclaim your time?
The Self-Sustaining Business Blueprint helps small business owners find clarity, control, and calm, while keeping what makes your business unique.
Why stay stuck in the weeds?
Most small businesses run on instinct, not systems. That works ... until it doesn't.
Everything runs through you
Delegation feels risky
Documentation lives in your head
Growth is happening, but the back-end hasn't caugh up
You're proud of what you've built, but know it could run smoother
You don't need to start from scratch. You just need structure that fits.
What will change when you have supportive systems?
You'll have:
More time to lead, plan, or take a well-earned break
Confidence that nothing important will fall through the cracks
Clarity on how things get done, without micromanaging
A business that's easier to trust, easier to grow, and easier to step away from
Curious where you stand right now?
Take the Business Freedom Scorecard to see exactly how your business is tracking.
This quick self-assessment will help you pinpoint your strengths, spot the areas that need attention, and get a clear sense of what to focus on next.
Most owners are surprised by what they discover. The Scorecard is a practical first step to understanding where you are on the journey to a business that runs smoothly, even when you step away.
How to build your Self-Sustaining Business
A simple way to create your Self-Sustaining Business with expert guidance every step of the way.
12-Week Online Program
Join live from anywhere, next program commencing Wednesday 11 February 2026 at 1pm
Who it's for:
Small business owners seeking guidance, structured support, and a peer community - at their own pace.
How you start:
Kick off with a focused onboarding session. You'll identify and prioritise your 10 most critical business processes for immediate impact.
How it works:
Minimum 12-week commitment
Ongoing live sessions, every Wednesday @ 1pm
Step-by-step implementation with community and expert coaching
Continued access to community, resources and weekly calls after your 12-week program
Nothing to pay today!
Just $69.95 a week for 12 weeks - payments commence on Monday 2 February 2026.
Total minimum commitment is $839.40 (incl GST)
Beta round starts 8 September 2025 | 0 of 10 spots remaining
Enrolment is now CLOSED!
join the waitlist for our next program and you'll be the first to know when the next program opens.
Still the bottleneck in your own business?
Even when things are running well on the surface, you might still recognise these famililar frustrations:
Every critical decision still runs through you - even the small stuff
If you step away for a week, things slow down or fall apart
Your team waits for your answers, instead of driving things themselves
Growth feels risky, because it just means more things depending on you
If this sounds familiar, you're not alone - and you don't have to stay stuck here. The Self-Sustaining Business Blueprint is designed to break this cycle for small business owners.
Ready to break through and build a business that works - whether you're there or not?
Our Blueprint isn't theory or wishful thinking. It's a step-by-step system built for busy small business owners, with hands-on support, proven frameworks, and real accountability at every stage. Whether you choose the ongoing weekly group or a focused, two-day intensive, you'll be surrounded by expert guidance and a community of people just like you - so you can finally stop being the bottleneck, and start leading with clarity.
Gaining clarity validated why I put off stepping back in - now, with smart systems, I can focus on the things that matter.
What is the Self-Sustaining Business Blueprint?
Watch this quick intro to see how our blueprint gives small business owners a clear, practical way to finally step away from daily firefighting.
How it works: three simple steps
No more overwhelm. Just a proven journey, taken one step at a time.
Choose your program
Pick the dates that suit you best.
Secure your spot
Register and get ready for practical, guided implementation.
Start your journey
Walk out with systems that work for you, not just on paper.
Whether you're working solo or have a team beside you, these steps build a business that's ready for growth, change - and real freedom.
What makes this different?
This isn't a course you set and forget.
The Self-Sustaining Business Blueprint is a guided implementation journey.
We work side by side to help you build, refine, and roll out real systems - inside your business, whether that's just you or a growing team.
You'll get support, structure, and step-by-step direction to make sure you don't just learn - you actually implement.
Each block builds on the last, giving you space to think, document, test, and adapt what works for your business.
Here's what to expect:
Hands-on help mapping your Critical 10 - right where you're stuck
Practical templates, resources, and examples you can actually use
Real accountability, so systems get finished (not forgotten)
Access to community, feedback, and coaching throughout
Delegation used to paralyze me; a hard day meant a thousand tasks I ‘had to do.’ SSB laid out a step-by-step system and showed me I was further than I realised. Gold for solo founders - it gets everything out of your head and moves you forward.
This program is for you if...
You're a small business owner who wants more freedom, clarity, and control
You're tired of feeling like the bottleneck (whether you have staff yet or not)
You want your business to run smoothly, even if you step away
You know your systems are in your head - or scattered everywhere
You want to confidently hand over tasks, now or in the future
Consistency, calm, and time back matter more than just doing more
You're ready to move from "overwhelm" to "organised", with real support
Whether you're on your own or already have a team, the Blueprint meets you where you are - and gets you where you need to be.
Here's what's inside the Self-Sustaining Business Blueprint
Every participant gets:
The Critical 10 Process Framework: step-by-step, practical, and real-world tested
Templates and checklists
Access to my live support: weekly Q&A calls
Community of like-minded business owners for peer accountability and fresh ideas
Digital versions of all tools, templates and checklists
Step-by-step online tutorials for each process and framework
Weekly live accountability and Q&A sessions
Continuous peer support and workbook access through our online community
Freedom Statement Builder
Clarify your version of freedom
Before you build systems, you need to define what freedom actually looks like for you. This becomes your anchor throughout the program.
- Define what freedom means to you
- Use it as a decision-making compass
- Build systems that support the life and role you actually want
Freedom Ladder
Track your journey to freedom
This 7-level model helps you pinpoint exactly where you are right now - and where you want to go.
You'll revisit this check-in three times throughout the program to reflect on progress, stay motivated, and stay on track.
- Identify your current level and spot bottlenecks
- Set a clear destination for your next stage of growth
- Measure your progress at weeks 1, 7, and 12
Your Operations Map
Visualise and structure your operations
Finally see how your business fits together. This guide gives you clarity and operational structure in one simple tool.
- Gain visibility across your operations
- Label and organise every core process
- Spot gaps before they cause problems
Critical 10 Scoring Tool
Identify your most critical processes
This tool helps you score and rank which processes to build first - so you maximise freedom fast.
- Know exactly where to start
- Stop wasting time on low-impact work
- Build high-leverage processes first
12-Week Action Plan & Freedom Framework
Stay focused and get it done
A clear, step-by-step roadmap that breaks the work into weekly, doable chunks - so you never feel lost or overwhelmed.
- Progress without burnout
- Finish what you start
- Build systems week by week
Process Template & Builder
Map and document your processes
Use guided templates to turn your most important tasks into clear, trainable, repeatable processes.
- Capture your knowledge clearly
- Train your team with confidence
- Create repeatable success
Peer Community & Support
Connect, share, and learn with other small business owners on the same path
You won't be building your Blueprint in isolation. During and beyond our 12 weeks, you'll be part of a small, supportive community where you can swap ideas, share wins and get unstuck faster.
Beta round participants gets community access right through to 31 December 2026.
- Learn from others solving similar challenges in real time
- Get honest feedback and encouragement when you need it
- Celebrate milestone together and stay accountable
Resource Library
Extra tools to streamline your process mapping and documentation
Get access to a curated set of supporting resources to help you create, refine, and future-proof your business processes with ease.
- Tech guides to choose the right tools for your workflow
- Step-by-step demos for mapping and documenting processes
- Smart tools like ScribeHow to instantly turn actions into instructions
Bonuses - Take Your Blueprint Further
Unlock these bonuses when you join.
Process Mapping Starter Kit:
Templates, cheat sheets, and guides to make documenting your Critical 10 simple and effective.
Exclusive Resource Library:
Access to tools, checklists, and video walkthroughs tailored for small business systemising.
Live Q&A Sessions:
Weekly Q&A group calls to get unstuck, ask real-world questions, and troubleshoot challenges.
Peer Community Access:
Private online forum/network for ongoing tips, accountability, and shared wins - connect with owners just like you.
After years feeling stuck, I finally know my processes are in place. I’m less anxious, sleeping better - and my business doesn’t stop when life gets busy.
What you're really getting
You're not just getting information - you're getting transformation, accountability, and a proven system that's helped dozens of small business owners like you:
Expert Guidance at a fraction of the Price:
My private clients pay over $10,000 for 1:1 support. Here, you get the same systems and tools - with direct access to me - inside a focused group setting for just $69.95 per week.All the Practical Tools:
Every checklist, template, framework is the product of years in the trenches with real businesses - yours to keep and reuse.Live Support & Feedback Built In:
You'll never be left guessing. Group calls, Q&A, and the community mean you always have answers - and momentum.Peer Power:
Instead of just working through ideas on your own, you get fresh perspectives and real-world advice from other owners on the same journey.Massive Savings:
Invest $69.95 per week for 12 weeks, not $10,000+, and still walk away with your 10 most critical processes mapped, documented, and ready for growth.
TESTIMONIALS
What our clients are saying
See how past participants have used the program to create clarity, confidence, and more freedom in their businesses.
Focusing on systems gives me space to grow my team and business - and travel again after years!
After years feeling stuck, I finally know my processes are in place. I’m less anxious, sleeping better—and my business doesn’t stop when life gets busy.
With proper systems in place, I can actually leave work and know my customers are cared for—true peace of mind.
Delegation used to paralyze me; a hard day meant a thousand tasks I ‘had to do.’ SSB laid out a step-by-step system and showed me I was further than I realised. Gold for solo founders—it gets everything out of your head and moves you forward.
Every small business owner—no matter how long they’ve been in business—would benefit from this program. There’s no perfect time, and the process reveals exactly what needs to change.
I knew I needed a team to manage the growth, but I had nothing in place to bring someone in. I couldn’t tell my clients that systems prevent hassle and then not practice it myself. Joining SSB was about building the structure before the cracks became failures.
Choose Your Blueprint Path
Join the Self-Sustaining Business Blueprint for just $69.95 per week
12-Week Online Program
$69.95 per week
Nothing to pay today!!
$69.95 per week (minimum 12-week commitment)
Payments commence from 2 February 2026
You're saving thousands compared to private consulting, but getting the very same know-how, tools, and ongoing support. No hidden fees or fine print.
Try it for 30 days, risk free
We know this kind of work can feel like a big step. That's why the Blueprint comes with our 30-day Freedom Guarantee.
If you do the work, show up, and don't feel like you're making real progress by the end of the first month, we'll refund you in full. No hoops to jump through and no hard feelings.
Building a better business shouldn't feel like a gamble. It should feel like a smart next step.
Hi, I'm Justeen
I'm the Founder of ISO Matters and creator of the Self-Sustaining Business Blueprint.
I’ve spent years working with small business owners who feel trapped in their own success — constantly busy, constantly needed, and unable to step back without things falling apart.
I created the Blueprint to give you what most courses don't: a clear path, kind accountability, and practical tools that fit the way you actually work.
I’ve combined the best-practice principles of ISO standards with years of hands-on experience supporting small businesses to create practical processes that help owners gain the clarity, confidence, and control they need to build a self-sustaining business — one where they can choose how and when they show up.
If your business feels like it's running you, let's change that.
Have questions?
If you are curious about the how the Self-Sustaining Business Blueprint works, what to expect, or whether it is the right fit for you, we have answers.
Visit our FAQ page for clear, practical information about the program, the process, and what comes next.
Imagine what freedom could look like for you
For me, it's time outdoors with my family - and the peace of mind that my business is running without me.
What will it be for you?
Let's build the business you've been dreaming of
Join the Self-Sustaining Business Blueprint today
Still unsure?
Structure should feel like support, not stress. Download the free guide: "4 Steps to a Self-Sustaining Business" and see how a few simple changes can make your business easier to run.