ATTENTION: overwhelmed small business owners
Get the expertise and proven frameworks my private clients trust - at a fraction of the price.
Unlock the systems and know-how that help my 1:1 clients step out of the day-to-day operations, now designed for small business owners inside a practical, accessible group program.
Choose your Blueprint path
Two ways to systemise your business - one clear investment, the same expert support.
Weekly Online Program
Join live from anywhere, Wednesdays at 1pm
Who it's for:
Small business owners seeking ongoing guidance, structured support, and a peer community - at their own pace.
How you start:
Kick off with a focused onboarding session (choose the 1st or 3rd Wednesday of the month, 9am - 11am). You'll identify and prioritise your 10 most critical business processes for immediate impact.
How it works:
Minimum 12-week commitment
Ongoing live sessions, every Wednesday
Step-by-step implementation with community and expert coaching
Continued access to community, resources and weekly calls after your 15-week program
Investment:
$600 to start ($450 deposit + $150 for your first week)
Then $150 / week (minimum 12 weeks)
Total minimum commitment is $2,250 (incl GST)
2-Day In-Person Intensive
Get it done - fast and in person
Who it's for:
Small business owners wanting rapid results, clarity, and hands-on mapping, all in just two powerful days.
How you start:
November 15 & 16, Wagga Wagga NSW
Work with peers and your faciliator to identify and map your 10 critical processes over two powerful days. (Limited to 15 participants.)
How it works:
Attend the full 2-day live Intensive
Walk out with your 10 critical processes documented
Access weekly group sessions for $150 / week - same community, same expert coaching, no minimum
Investment:
$2,250 incl GST
(Plus optional $150 / week ongoing group sessions after the Intensive)
After completing the program, every participant unlocks the same ongoing support:
Join our live weekly calls, private community, and practical resources - all at a flat group rate of $150 / week. No matter which path you take, you can continue to receive expert guidance and support.
Beta round starts 8 September 2025 | 0 of 10 spots remaining
Enrolment is now CLOSED!
join the waitlist for our next program and you'll be the first to know when the next program opens.
Still the bottleneck in your own business?
Even when things are running well on the surface, you might still recognise these famililar frustrations:
Every critical decision still runs through you - even the small stuff
If you step away for a week, things slow down or fall apart
Your team waits for your answers, instead of driving things themselves
Growth feels risky, because it just means more things depending on you
If this sounds familiar, you're not alone - and you don't have to stay stuck here. The Self-Sustaining Business Blueprint is designed to break this cycle for small business owners.
Ready to break through and build a business that works - whether you're there or not?
Our Blueprint isn't theory or wishful thinking. It's a step-by-step system built for busy small business owners, with hands-on support, proven frameworks, and real accountability at every stage. Whether you choose the ongoing weekly group or a focused, two-day intensive, you'll be surrounded by expert guidance and a community of people just like you - so you can finally stop being the bottleneck, and start leading with clarity.
Gaining clarity validated why I put off stepping back in—now, with smart systems, I can do the things that matter.
Why I built this program for you
Watch this quick intro to see how our blueprint gives small business owners a clear, practical way to finally step away from daily firefighting.
A clear path to a Self-Sustaining Business - in just 3 steps
No more overwhelm. Just a proven journey, taken one step at a time.
Step 1:
Identify Your Critical 10
Every participant starts by pinpointing their 10 most critical processes - the stuff that keeps you busy, stuck, or reliant on memory. Whether you're flying solo or leading a team, this is the foundation for clarity and calm.
Step 2:
Map & Systemise
Turn those tasks into repeatable, step-by-step systems. If you have staff, it means delegating with confidence. If it's just you, it means less overwhelm, more consistency, and being ready to grow (with everything out of your head and onto paper).
Step 3:
Lead with Freedom
With your core processes documented, you can step back and lead your business - not just run it. That might look like trusting your team, being able to hand over tasks, or simply freeing up mental space (and time!) to focus on what matters most.
Whether you're working solo or have a team beside you, these steps build a business that's ready for growth, change - and real freedom.
How this program works
This isn't a course you set and forget.
The Self-Sustaining Business Blueprint is a guided implementation journey - whether you join our ongoing weekly program or dive into the two-day Intensive.
We work side by side to help you build, refine, and roll out real systems - inside your business, whether that's just you or a growing team, and always at a pace that fits your schedule.
You'll get support, structure, and step-by-step direction to make sure you don't just learn - you actually implement.
Each block builds on the last, giving you space to think, document, test, and adapt what works for your business.
Here's what to expect:
Hands-on help mapping your Critical 10 - right where you're stuck
Practical templates, resources, and examples you can actually use
Real accountability, so systems get finished (not forgotten)
Access to community, feedback, and coaching throughout
Flexibility to fit your journey - whether you learn best step-by-step or blitz things in a focused sprint
Delegation used to paralyze me; a hard day meant a thousand tasks I ‘had to do.’ SSB laid out a step-by-step system and showed me I was further than I realised. Gold for solo founders—it gets everything out of your head and moves you forward.
This program is for you if...
You're a small business owner who wants more freedom, clarity, and control
You're tired of feeling like the bottleneck (whether you have staff yet or not)
You want your business to run smoothly, even if you step away
You know your systems are in your head - or scattered everywhere
You want to confidently hand over tasks, now or in the future
Consistency, calm, and time back matter more than just doing more
You're ready to move from "overwhelm" to "organised", with real support
Whether you're on your own or already have a team, the Blueprint meets you where you are - and gets you where you need to be.
Here's what's inside the Self-Sustaining Business Blueprint
Every participant gets:
The Critical 10 Process Framework: step-by-step, practical, and real-world tested
Templates and checklists
Access to my live support: weekly Q&A calls (ongoing for Online members, by joining sessions after the Intensive)
Community of like-minded business owners for peer accountability and fresh ideas
For 2-Day Intensive Participants:
Hands-on, in-person working sessions to build your Blueprint fast
Hard copies of every template or checklist developed in the workshop
Live tutorials and real-time feedback in the room
When you join the ongoing weekly sessions post-Intensive, you'll unlock full access to the online tools, resource library, and community platform
For Weekly Online Program Members:
Digital versions of all tools, templates and checklists
Step-by-step online tutorials for each process and framework
Weekly live accountability and Q&A sessions
Continuous peer support and workbook access through our online community
No matter which format you start with, you'll always have what you need to document, systemise, and grow your Self-Sustaining Business.
Freedom Statement Builder
Clarify your version of freedom
Before you build systems, you need to define what freedom actually looks like for you. This becomes your anchor throughout the program.
- Define what freedom means to you
- Use it as a decision-making compass
- Build systems that support the life and role you actually want
Freedom Ladder
Track your journey to freedom
This 7-level model helps you pinpoint exactly where you are right now - and where you want to go.
You'll revisit this check-in three times throughout the program to reflect on progress, stay motivated, and stay on track.
- Identify your current level and spot bottlenecks
- Set a clear destination for your next stage of growth
- Measure your progress at weeks 1, 7, and 12
Your Operations Map
Visualise and structure your operations
Finally see how your business fits together. This guide gives you clarity and operational structure in one simple tool.
- Gain visibility across your operations
- Label and organise every core process
- Spot gaps before they cause problems
Critical 10 Scoring Tool
Identify your most critical processes
This tool helps you score and rank which processes to build first - so you maximise freedom fast.
- Know exactly where to start
- Stop wasting time on low-impact work
- Build high-leverage processes first
12-Week Action Plan & Freedom Framework
Stay focused and get it done
A clear, step-by-step roadmap that breaks the work into weekly, doable chunks - so you never feel lost or overwhelmed.
- Progress without burnout
- Finish what you start
- Build systems week by week
Process Template & Builder
Map and document your processes
Use guided templates to turn your most important tasks into clear, trainable, repeatable processes.
- Capture your knowledge clearly
- Train your team with confidence
- Create repeatable success
Peer Community & Support
Connect, share, and learn with other small business owners on the same path
You won't be building your Blueprint in isolation. During and beyond our 12 weeks, you'll be part of a small, supportive community where you can swap ideas, share wins and get unstuck faster.
Beta round participants gets community access right through to 31 December 2026.
- Learn from others solving similar challenges in real time
- Get honest feedback and encouragement when you need it
- Celebrate milestone together and stay accountable
Resource Library
Extra tools to streamline your process mapping and documentation
Get access to a curated set of supporting resources to help you create, refine, and future-proof your business processes with ease.
- Tech guides to choose the right tools for your workflow
- Step-by-step demos for mapping and documenting processes
- Smart tools like ScribeHow to instantly turn actions into instructions
Bonuses - Take Your Blueprint Further
Unlock these bonuses when you join.
Process Mapping Starter Kit:
Templates, cheat sheets, and guides to make documenting your Critical 10 simple and effective (digital for Online, hard-copy for Intensive).
Exclusive Resource Library:
Access to tools, checklists, and video walkthroughs tailored for small business systemising.
Live Q&A Sessions:
Weekly Q&A group calls to get unstuck, ask real-world questions, and troubleshoot challenges. Ongoing access for Online members, option for Intensive participants when joining weekly sessions.
Peer Community Access:
Private online forum/network for ongoing tips, accountability, and shared wins - connect with owners just like you.
After years feeling stuck, I finally know my processes are in place. I’m less anxious, sleeping better—and my business doesn’t stop when life gets busy.
What you're really getting
You're not just getting information - you're getting transformation, accountability, and a proven system that's helped dozens of small business owners like you:
Expert Guidance at a fraction of the Price:
My private clients pay over $10,000 for 1:1 support. Here, you get the same systems and tools - with direct access to me - inside a focused group setting for just $2,250 incl GST.All the Practical Tools:
Every checklist, template, framework is the product of years in the trenches with real businesses - yours to keep and reuse.Live Support & Feedback Built In:
You'll never be left guessing. Group calls, Q&A, and the community mean you always have answers - and momentum.Peer Power:
Instead of just working through ideas on your own, you get fresh perspectives and real-world advice from other owners on the same journey.Massive Savings:
Invest $2,250, not $10,000+, and still walk away with your 10 most critical processes mapped, documented, and ready for growth.
Choose Your Blueprint Path
Join the Self-Sustaining Business Blueprint for just $2,250 (incl GST)
Two flexible ways to start - same investment, same expert support. Decide which fits your style: Weekly Online Program or 2-Day In-Person Intensive.
Weekly Online Program
$2,250 (incl GST)
$600 to get started today (deposit + 1st week)
$150 / week billed weekly (minimum 12-week commitment)
Your membership continues as long as you need support - cancel anytime after 12 weeks
2-Day In-Person Intensive
$2,250 (incl GST)
$2,250 incl GST, paid upfront to reserve your place
Option to join the ongoing weekly group and community for $150 / week after the Intensive
You're saving thousands compared to private consulting, but getting the very same know-how, tools, and ongoing support. No hidden fees or fine print.
Try it for 30 days, risk free
We know this kind of work can feel like a big step. That's why the Blueprint comes with our 30-day Freedom Guarantee.
If you do the work, show up, and don't feel like you're making real progress by the end of the first month, we'll refund you in full. No hoops to jump through and no hard feelings.
Building a better business shouldn't feel like a gamble. It should feel like a smart next step.
Hi, I'm Justeen
I'm the Founder of ISO Matters and creator of the Self-Sustaining Business Blueprint.
I’ve spent years working with small business owners who feel trapped in their own success — constantly busy, constantly needed, and unable to step back without things falling apart.
I created the Blueprint to give you what most courses don't: a clear path, kind accountability, and practical tools that fit the way you actually work.
I’ve combined the best-practice principles of ISO standards with years of hands-on experience supporting small businesses to create practical processes that help owners gain the clarity, confidence, and control they need to build a self-sustaining business — one where they can choose how and when they show up.
If your business feels like it's running you, let's change that.
TESTIMONIALS
What our clients are saying
Our clients trust us to simplify complexity, bring clarity to systems and processes, and drive real results.
Focusing on systems gives me space to grow my team and business - and travel again after years!
After years feeling stuck, I finally know my processes are in place. I’m less anxious, sleeping better—and my business doesn’t stop when life gets busy.
With proper systems in place, I can actually leave work and know my customers are cared for—true peace of mind.
Delegation used to paralyze me; a hard day meant a thousand tasks I ‘had to do.’ SSB laid out a step-by-step system and showed me I was further than I realised. Gold for solo founders—it gets everything out of your head and moves you forward.
Every small business owner—no matter how long they’ve been in business—would benefit from this program. There’s no perfect time, and the process reveals exactly what needs to change.
I knew I needed a team to manage the growth, but I had nothing in place to bring someone in. I couldn’t tell my clients that systems prevent hassle and then not practice it myself. Joining SSB was about building the structure before the cracks became failures.
Frequently Asked Questions
What will I get out of this program?
By the end of your Blueprint journey, you'll have:
- Mapped and documented your 10 most critical processes - getting them out of your head and into clear, repeatable systems.
- Confidence stepping away - knowing your business runs smoothly, whether you're solo or have a team.
- Ongoing community access, support, and accountability - so you maintain momentum and keep building even after your initial 12 weeks.
- The freedom to spend more time where it counts - on growth, innovation, or simple taking a break.
How long does it take to see results?
Many small business owners experience clarity and immediate wins after their onboarding session - often within the first week. As you build and implement your 10 critical processes, you'll see shifts in time, stress, and control. Expect real momentum in weeks 2-4, and laser-focused systems by the end of your 12-week commitment or 2 day Intensive.
Is the Online Program a fixed-length course or ongoing membership?
It's an ongoing journey with a 12-week minimum. Stay as long as you want - weekly billing continues for as long as you need support.
How does the in-person Intensive differ from the Online Program?
The Intensive gives you in-person sessions, printed resources, and the fastest path to completion. All Intensive participants can join the online group for ongoing support at the member rate ($150 per week).
What happens in the onboarding session?
You'll join a focused onboarding session (first or third wednesday of the month, 9am-11am) to identify your 10 most critial processes. Together, we pinpoint exactly where to focus first so you hit the ground running with support and clarity.
What's included in I join?
Every participant recevied: the Critical 10 Framework, step-by-step templates, cheat sheets, live support and expert feedback, peer community access, and recordings of all sessions. Intensive attendess receive printed resources and can join the online community and tool for further support.
Why is the community membership so valuable?
The Blueprint community is where you stay accountable, adapt to new challenges, and access troubleshooting in real time. As your business evolves, the community helps you refine systems, get fresh ideas, and celebrate wins - whether you stay for the minimum or continue your journey long-term.
Can I bring my team along to the sessions?
Sessions are designed for business owners in a small group setting. You'll get a Staff Buy-In toolkit to help your team implement new systems.
Can solo business owners join, or do I need a team?
Absolutely - this Blueprint is designed for both. Whether you're working along or leading a team, documenting your processes will give you more freedom, less overwhelm, and a scalable foundation - now and for the future.
What makes this different from other business programs?
The Community. Most programs hand you content and disappear. We stay with you. The Self-Sustaining Business Blueprint gives you ongoing access to a supportive community, proven processes, personal accountability, and expert guidance.
As your business grows, we'll help you refine and adapt so your systems keep delivering results long after the program ends.
Now with both an online, ongoing support pathway and an in-person intensive option, you choose the pace and structure that fits your needs.
How do payments work for each pathway?
Online: $600 to get started ($450 deposit + first weeks payment), then $150 / week (minimum 12-weeks). Total minimum commitment $2,250.
Intensive: $2,250 up front.
All participants can continue accessing ongoing support via weekly membership ($150 / week) if needed. All amounts include GST.
What if I fall behind?
If you miss a live session, you'll have access to all replays. The program is designed so you can catch up at your own pace, and you'll always have the community and weekly calls for support. You can stay as long as you need beyond your initial 12-week minimum (for Online program only) or 2-day Intensive.
Will I get support if I get stuck or fall behind?
Yes! You'll never be left on your own. There's live Q&A, ongoing community access, templates and session recordings so you can catch up or get personalised help any time.
How much time does it take each week?
Most owners spend 1 hour in the live session and about an hour more implementing. The program is flexible - it's about consistent small steps rather than homework overload.
Is this just for service-based businesses?
No - the Blueprint works for service businesses, product-based, trades, and boutique manufacturers. It's for anyone who wants their operations to run smoothly, regardless of industry or team size.
Still not sure? Book a no-obligation chat with Justeen to see if this is right for you.
What do past participants says?
Our Beta group reported real breakthroughs: freedom from daily firefighting, finally getting processes out of their head, and the confidence to grow (see testimonials above).
Will you offer this program again?
The Online Program runs with new members starting anytime after onboarding. In-person Intensives are scheduled several times a year - check for upcoming dates or join the waitlist.
What happens to my Beta community access after December 2026?
You can choose to continue your membership at $50/month — and as a founding beta member, your rate will never increase for as long as you remain a member. You'll keep the same community connections, support, and access to all resources to ensure your business keeps moving forward.
What if I've tried to systemise before and it didn't work?
What makes this work is accountability and real, live, support. You'll never be left on your own with a checklist - we build systems side-by-side, and you get hands-on help and feedback every step of the way.
Beta program feedback shows this makes the difference!!
Can't you just do it for me?
Absolutely. If you'd rather have it all done for you, our ISO Matters services can help - book a no-obligation chat with Justeen to explore your options.
Still have questions?
Imagine what freedom could look like for you
For me, it's time outdoors with my family - and the peace of mind that my business is running without me.
What will it be for you?
Let's build the business you've been dreaming of
Join the Self-Sustaining Business Blueprint today